Helping your customers track how effective their direct mail is benefits you. You become more of a strategic partner than just a print and mail provider. It also gives you an opportunity to prove what ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

Think direct mail as a marketing tool is out of date? Think again! Discover why you should focus on designing and budgeting for direct mail marketing in your business. Fact: More commerce and wealth ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...