Automakers unable to stomach the hundreds of millions of dollars in annual spending it takes to field a competitive F1 team have plenty of other racing series to compete in, but even sales linked ...

To test new technologies, for brand awareness, or because it's part of a strong marketing plan? Automakers have many reasons to participate in F1, IMSA, and WEC.

“I’m hoping to give away a million dollars in 2025.” We’d bet dollars to donuts he’s not half as excited as fans are to hear ...