For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

The answer is simple and expected: e.l.f.’s website and Amazon. The Glitz is e.l.f.ing Glitzing 24-Day Advent Calendar is ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We can all practically hear the Super Bowl, ...

Trainor celebrates 10th anniversary of “Title” with e.l.f., taking “in-flight entertainment” to a new altitude NEW YORK--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is ...

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...

In a celebration of self-expression, e.l.f. fuses artistry and storytelling in an empowering original music album. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

This eyes.lips.first. with TikTok complements e.l.f.’s larger celebration as the brand marks its 20th year as a bold disruptor with a kind heart, and its one-year anniversary as a top TikTok Shop. The ...

E.l.f. Cosmetics is addressing criticism over their new ad. As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on social ...

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics, a brand from e.l.f. Beauty (ELF), launched today a clever campaign that gives a whole new meaning to AI: Animal Intelligence. The words of wisdom ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

The $12 e.l.f. x Mikayla Marriage Material Lip Duo is back by popular demand. Here are all the details from Nogueira herself e.l.f. Cosmetics Mikayla Nogueira has a new title: e.l.f. Cosmetics CEO — ...