If you want your brand’s reputation to grow, you need to catch the attention of AI. Earned media, once again, should have a ...

For years, the media playbook was simple.Brands hired public relations (PR) agencies. Agencies issued press releases.

New survey of 300 senior B2B buyers finds AI is the new starting point for vendor research; earned media is the credibility layer behind it -- 47% of enterprise technology buyers now initiate vendor ...

For decades, earned media functioned like a stamp of approval. If your brand appeared in a respected publication, credibility was assumed. A single feature could change the trajectory of a business.

Over four-fifths (84 per cent) of UK marketing leaders are turning to earned-first campaigns to achieve differentiation, new data from MHP Group shows. The integrated agency commissioned market ...

Marketing and communications are two sides of the same coin, but their respective teams are often at odds within retail companies. Marketers are immersed in a world of directly measurable KPIs. In ...

In the evolving digital marketing landscape, 2025 is shaping up to be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant.

Tension: Marketers expect AI to optimize SEO—but discover it’s rewriting the rules instead. Noise: Hype cycles around AI tools promise easy rankings and automated content, obscuring the deeper shifts ...

NEW YORK, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Stacker, the first content distribution platform built for earned reach, today announced a strategic partnership with Scrunch to integrate AI search ...

Press releases promise free publicity for brands, but they impose real costs on newsrooms. Every release demands editorial time, displaces revenue-generating content, and risks eroding audience trust.