For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even the most voracious youngster will get a ...

Mobile devices are complicating our usual understanding of email metrics. Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, the differences between ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Are you feeling better or worse now that your "GDPR cleanse" diet has run its course? Those GDPR re-opt-in emails you've been sending (whether you needed to or not) reduced the size of your database.

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

In a post at the Vision6 blog, Belinda Walsh admits to the thrill she gets from metrics. "My colleagues will tell you they hear my gasps of excitement on a regular basis when I am strolling through ...

It may be awhile before we know the full impact of COVID-19 on email marketing during this holiday season. But it’s clear that a shift is underway in both volume and results. Take the stats released ...

Sending emails that don’t get engagement is no fun. Many marketers and business owners lose motivation when they can’t find a way to improve their clicks. After all, your email metrics paint a picture ...

Are you in the process of moving some of your direct mail dollars to e-mail? Here’s a tip: the metrics are different. And we’re not talking about open rates. “The trick is to measure not only the ...

The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound There are half a dozen key metrics that you should keep ...

Opinions expressed by Entrepreneur contributors are their own. Email marketing is an affordable marketing tool for converting prospects into buyers and buyers into repeat buyers but, unless done well, ...