Halfway through a climactic race in “F1 The Movie,” something goes horribly wrong for our heroes. And yet, through a fluke of Formula 1’s complex and inscrutable rules, the underdog Apex Grand Prix ...

Moments ago during a commercial break in the middle of Super Bowl LX between the New England Patriots and the Seattle ...

Cadillac F1, the new Formula 1 team based in Fishers, revealed its first livery in a commercial during Super Bowl LX on Sunday night. The commercial ran during the fourth quarter and featured the ...

The sport's commercial landscape has flourished since Liberty Media's acquisition in 2017, and as well as the Disney deal, recent partnerships have seen the likes of Lego, Coca Cola and American ...

Formula 1 is just days away from crowning its 2025 World Drivers' Champion, but focus has already shifted to next season for many teams. The Cadillac F1 Team revealed on Wednesday that it will be ...

With McLaren taking over Trafalgar Square, LEGO trophies on the Silverstone podium and Harrison Ford announcing a new partnership with Glenmorangie, Formula 1 really tapped into its ever-deepening ...

With Disney's collaboration set to begin at the Las Vegas Grand Prix, Grand Prix on SI talks to F1's CCO to understand just how the commercial side of the sport thrives. Disney's anticipated "Fuel the ...