Makeup that smells like your favorite Dunkin' coffee and donut combo? Really. It's a thing.TikTok fav beauty brand e.l.f Cosmetics is launching a limited-edition makeup collection inspired by Dunkin's ...

When it comes to affordable beauty brands, it’s hard to find a brand that continues to deliver home run after home run. But e.l.f. cosmetics is one of those rare unicorns that continually hits it out ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting its ...

Christian Siriano teamed up with E.L.F. Cosmetics to create an affordable makeup line Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Christian Siriano is branching into the beauty biz!

Let the beauty games begin: affordable makeup brand Elf Cosmetics will launch its first-ever TV commercial at Super Bowl LVII. Central to the campaign is the brand’s TikTok-viral ’Power Grip Primer,’ ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Makeup products go viral every day, but as many beauty lovers have learned ...