Watches from Cartier, Rolex, Patek Philippe and F.P. Journe also performed well at the live auction, which kicked off Christie’s "Luxury Week" in New York.

And that's not including the more affordable watches marketed less to Ferrari owners than to the Scuderia's tifosi. Now, Maranello has formed another partnership with a different watchmaker.

Take for example the ever-popular Ferrari wrist watches: the company teamed up with Swiss watchmakers Panerai to offer a line of exquisite timepieces at big prices, all the while offering the ...

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