Understanding social media analytics is key for businesses that want to take advantage of the power of social media. Being able to read and understand the analytics can really make a difference for ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

Social media’s impact on a business needs to be measured in order to prove -- and improve upon -- its ROI. But though delving into social analytics can be exciting, it also can be overwhelming.

Social Media Analytics can fill in so many of the question marks in business research and marketing research. You can find out what is trending, what is popular, and learn where the trends are going ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...