A sales funnel is a sales strategy that gets its name from the way people draw it in a diagram. At the top is a group consisting of all possible customers. At the bottom is a subset of people from ...

This guide offers exclusive insights from the customer service experts at Khoros. Whether you’re just starting out, completely revamping, or simply fine-tuning your brand’s customer journey, you’ll ...

As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a far more dynamic customer journey.

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...

The resulting return-on-investment (ROI) can not only be measured precisely, but also predicted ahead of time with artificial intelligence (AI). As a result, budgets marketing executives devote to ...

Advertising Age published a fantastically unhelpful article last week. In it, the chief marketing officer at Publishers Clearing House, Jason John, recounts his recent purchase of a coffee maker. John ...