Consider key components when designing your logo, including important principles of logo design. What is a logo and what does it do? It is the summation of who you are as a business. It represents you ...

The first of an eventual four General Motors logos has been affixed to the top of the new Hudson's Detroit office building in the city's downtown. The giant sign faces the Woodward side of the ...

Teman Evans shares his strategy behind his bold revamping of the iconic Pillsbury Doughboy. Teman Evans, General Mills’s global chief of design, is proud to introduce Pillsbury’s revamped mascot, logo ...

Director Alexander Payne’s “The Holdovers” roots itself in 1970s nostalgia, right down to the main title design and the studio logos. However, neither company existed at the time. Distributor Focus ...

DC Comics chief Jim Lee debuted a new logo for DC Studios on Friday at San Diego Comic-Con that returns to the design the company used from 1976 to 2005, replacing the logo first adopted in 2016.