Houston Chronicle

Four Generic Strategies That Strategic Business Units Use

Every business must find a strategy that enables it to achieve a competitive advantage in the marketplace. That choice of strategy is based on the strengths and weaknesses of the company's products ...
Houston Chronicle

Four Generic Strategy Alternatives for Marketing

Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...
Business Wire

Research and Markets: Generic Defense Strategies: Lifecycle Management Strategies to Maximize Revenue in the Face of Growing Generic Competition

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/sdn4s2/generic_defense_st) has announced the addition of the "Generic ...
The Hour

Business Management: Generic strategies to achieve a competitive advantage

As I discussed in last month's column, a Competitive Advantage is vital to the ongoing success and indeed viability of a company/business. Once a company/business has achieved a clear understanding of ...