In recent years, however, Smirnoff Ice had become the “sleeping giant of our portfolio”, admitted Diageo RTD category marketing manager Nin Taank. Smirnoff Ice sales have dropped by 11.7% in the past ...

Liquor giant Smirnoff is collaborating with the Time Out publication to launch an iPhone application targeting consumers in their mid-twenties to mid-forties. The application, which is powered by ...