So, Gillette, the razor and shaving conglomerate, has released a commercial that is either Oscar-worthy or the devil’s own butthole, depending on your view of masculinity. This happened while I was ...
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For three decades Gillette has used the tagline, “The Best A Man Can Get.” Now, they are building a new campaign around the #MeToo movement. The ad opens with audio of news about the #MeToo movement, ...
Razor maker Gillette has launched a new ad campaign to get men to take a second look at toxic masculinity in the age of #MeToo and bullying. The nearly two-minute video shows men watching news reports ...
NBC NEWS – You won’t see a single razor in Gillette’s new one-minute, 49-second advertisement, “We Believe.” The ad, which addresses toxic masculinity and the #MeToo movement, inverts the brand’s ...
Gillette is making waves for its new ad that draws inspiration from the Me Too movement. The razor company is long known for its "The Best A Man Can Get" slogan, but now they're asking "Is this the ...
Representations of masculinity have long been fertile ground for advertising. In 1954, for example, Marlboro cigarettes introduced the Marlboro Man, a figure of a rugged cowboy who popularized a ...