Like it does every year around this time, an app called "Elf Yourself" has climbed to the top of the App Store charts. For the uninitiated, the "Elf Yourself" app, which is actually an ad for Office ...

The elves are back for the holidays -- and now they’re linked in with Facebook’s augmented reality filter. The well-known Elf Yourself mobile app from Office Depot, an annual tradition since its ...

Office Depot is capitalizing on the Internet popularity of felines by including a new cat theme in its 2015 Elf Yourself mobile application, which enables users to ...

When did Christmas become the season for viral marketing via photo uploads? Yet it has, and agency EVB has had a lot to do with that new tradition, having produced the first two seasons of OfficeMax’s ...

OfficeMax is back this season with its popular ElfYourself.com website where you can turn yourself and anyone else you have a digital image of into an elf. This viral marketing campaign is so popular ...