Google’s publishing partners have a more ways to monetize content beyond traditional ads using Google Ad Manager. Offerwall, a monetization tool for publishers in Google Ad Manager, rolled out ...

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional ...

Goldman Sachs analyst Eric Sheridan maintained a Buy rating on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price forecast of $220 on Thursday. Sheridan said that expanding upon its recent AI ...

Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.

This shift is driven by growing recognition among publishers that partnering with a certified MCM provider offers quicker onboarding, reduced technical barriers, and consistent monetization support.

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Google started placing ads inside chat conversations with some third-party AI assistants, according to a Bloomberg report, marking another step in its push to monetize AI-powered search alternatives.