Adidas has sold its last pair of Yeezy sneakers and a turnaround is in sight after ending its partnership with controversial rapper Ye – but now the sneaker giant is bracing for a sales hit from ...

The sale of Adidas’s remaining Yeezy inventory generated about €50 million in the fourth quarter of 2024, boosting the company’s overall revenue to €5.97 billion, up 24 percent from a year ...