Hello Kitty and friends are joining a long-running game in an adorable collab, bringing Sanrio-themed outfits, furniture, ...

Thousands of Hello Kitty fans took part in the annual race dedicated to the bow-wearing character that has been around for 51 ...

The kawaii crew is back and bigger than ever! Toca Boca is launching its second in-game collaboration with Sanrio, bringing ...

Say hello to Starbucks new holiday drop! Two 70s-born icons are uniting to offer a limited-edition collection featuring mugs, tumblers and a plush to celebrate friendship.