About 40 years ago Danny Kahneman and Amos Tversky made some wonderful discoveries. They identified a set of heuristics that people use — availability, representativeness, anchoring and adjustment, ...

One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...

I recently received a few questions about heuristics and thought the answers may be of broader interest than just to the person asking. 1- What is the difference between the detection by generic ...