Unsurprisingly, High Noon has opted to capitalize on this strength. 2023 marks the brand's venture into the the next big market in the canned cocktail/hard seltzer landscape: tequila.

Sales of High Noon rose nearly 100% last year, making it the top-selling spirit-based canned cocktail, according to data from IRI, a Chicago-based market research firm Meanwhile, Truly and Bud ...