It was still mid-morning when Gov. Henry McMaster stepped to a statehouse podium Wednesday to announce which company makes South Carolina’s “coolest” product. An instant later, it was High Noon.

Along with its core vodka-based RTD lineup, High Noon’s progress has been boosted this year by its rollout of a Tequila-based range. “High Noon continues to have tremendous momentum year over year,” ...

Country singer Russell Dickerson croons about a hard seltzer made at the E&J Gallo winery in South Carolina in his newly ...

The votes are finally in and another South Carolina product has officially been named the “Coolest Thing Made in South Carolina” for 2025.

CHESTER COUNTY, S.C. — The results are in and High Noon, a brand of vodka and tequila seltzers made in Chester County, has been crowned the coolest product made in South Carolina. The drink won ...

The Coolest Thing Made in South Carolina is often found on ice. The South Carolina Manufacturers Alliance announced that High ...

West: The start of the year’s been terrific. We see High Noon continuing to grow and take share of seltzer. We see continued momentum with all things Tequila, both with our own Camarena brand and our ...