PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Lucy is a disheveled fox who is a completionist of the highest order. Known for obnoxious feats, such as picking up every last respawning plant and looting every last broken chair leg. Favorite ...

Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come ...

There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...

Whether you love them or hate them, the role of the Elf on the Shelf has expanded to creative pregnancy announcement ideas over the holiday season. Many moms-to-be are now looking for Christmas ...

The well-known "Elf on the Shelf" is right now making an appearance in scores of households across America. The popular holiday visitor appears after Thanksgiving and stays throughout the holidays — ...

The first Elf on the Shelf was sold in 2005, but the story actually begins in 1974. The Elf on the Shelf company is based in Atlanta. Elf on the Shelf products are sold in 17 countries. Once upon a ...