Much has been made of the power of habit. We’re encouraged to make healthy choices our default and to understand the way that the brain sets certain tasks, such as our morning commute, on autopilot to ...

In a previous post, I argued that the only way to realize positive change in your life is by making choices. To use this insight it is of course necessary to know when one has a choice and when one ...

There's a reason Adrienne Adhami is able to run marathons, write books, host podcasts and be a keynote speaker to industry-leading companies like Microsoft and Spotify: she's able to make good ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. We smoke when we promised to quit, snack through a diet we swore ...

If you’re like most people, you crave certainty and familiarity. If we know what to expect, it’s easier to navigate life’s decisions. Yet today, as consumers, we face significant environmental ...

Do you make decisions using your intuition—or is it actually “misintuition”? Here’s what researchers are learning about how to make better choices. An illustrated view of the human nervous system, ...