Atlassian’s Tiffany To shows that experimentation grounded in real use cases, tested assumptions, and trust is the key to moving AI from theory to traction.

Concept testing helps to validate that there are real customers who actually want your product—that your company is solving a real problem. Too many businesses pour time and money into developing ...

Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

In today's fast-paced and competitive business landscape, successful innovation is crucial for organizations to stay relevant and thrive. One of the critical aspects of managing innovation is product ...

Most senior executives and company leaders believe that innovation is an invaluable engine for growth. Per annum, billions are invested to drive forward corporate innovation practices through ...

When DotNext launched the Jadeer Programme in 2025, the ambition was clear: to identify raw ideas from across Omani society ...