TL;DR: Take-Two CEO Strauss Zelnick dismissed concerns about older GTA 5 players lacking time for GTA 6, expecting many teens to play the new release. He ruled out in-game advertising in GTA 6, ...
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Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'
Industry analyst Matthew Ball, who recently released a "State of Videogaming in 2026" report saying games are "losing the attention war," also predicted that in-game advertising will become more ...
“Studies over the past few years have shown that product integration in games can enhance brand attributes including awareness, recall and interest. Research showed that the combination of product ...
GameSpot may get a commission from retail offers. Putting in-game ads in full-priced games "would seem unfair," according to Strauss Zelnick, the head of GTA 6 parent company Take-Two. Speaking to The ...
Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...
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