From jaggery-infused rum to Himalayan herb-laced gin, local distilleries are redefining the drinking experience. It’s not ...

In India, there is a wide range of white ... is famous for its dark rum but they also have a white rum variant which carries ...

Paul P John, the chairman and MD of Bengaluru-based John Distilleries, says he is not concerned about competition from Europe ...

India's spirits market is undergoing a transformation as consumers embrace premium and diverse options. Gin, whisky, tequila, ...

A host of homegrown brands are innovating with the spirit, creating new markets.

CASA BACARDÍ’s ‘Give Into Your Mood’ campaign turned Halloween into a platform for creativity and self-expression across ...

the rum is a nod to the tea-farming communities in the Assam region of India. London-based Studio Drama was commissioned to create a label, packaging design and brand that would appeal to a rapidly ...

Piccadily Agro Industries Limited (PAIL) reports significant growth in Q2 FY24-25 with a 106.50% rise in Profit Before Tax ...

and our pastel brand colours and intricate lines and details give our rum a more fun, sassy and contemporary look,” says Banerjee. Also, Indian consumers have traditionally preferred mojitos or ...

Piccadily Agro Industries Limited (PAIL), India's largest independent manufacturer of malt spirits and the producer of the award-winning Indri Single Malt and Camikara, India’s first pure cane juice ...

“Players take note of inclusivity as they offer premium dark rum offerings to cater to multiple regions after achieving success in mass-produced dark rums that have been on sale in emerging countries, ...

And that's because in the past couple of years, a host of homegrown brands - like Short Story, Maka Zai and Camikara - have been sprucing up India's rum scene in remarkable ways. They're ...