In this special guest feature, John Steinert, CMO of TechTarget, discusses how marketers must correctly complement CRM and marketing automation data with actionable purchase intent insights that come ...
Engagement measures are the the lingua franca of performance measurement in the digital advertising ecosystem. Marketers regularly equate clicks, likes, shares and completion rates with effectiveness.
True ROI for R&D won't come from the tool that generates 10,000 new ideas. It will come from the tool that confidently tells ...
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