When it comes to effective marketing initiatives, it is essential to connect with the audience and build long-term relationships. And this is where Integrated Marketing Communications comes in!

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

In business you want to succeed, you want your brand to be valued and you want more customers than you had last year. To achieve spectacular goals, you need to plan. Integrated marketing communication ...

In the digital era, it is critical to have an integrated marketing communication programme so that the right message reaches the right audience. With the explosion of social media, various channels of ...

Integrated marketing communication is an inter-field. Integrated marketing communications evaluate marketing strategy in the context of an organization’s goals and business development and maintenance ...

'More important, in communication systems the whole is generally greater than the sum of the parts. It is this increasing recognition of a holistic, systemic process of communication in which there ...

I just may be the world's biggest integrated marketing communications proponent. For years I have preached the need and importance for delivering an integrated message to consumers across all channels ...