Have you ever thought about mysterious ideas that appear to come from your innermost mind? Swiss psychiatrist Carl Jung ...

Brand archetypes are based on Carl Jung’s theory of a “collective unconscious”: everyone has a second psychic system that is identical in every human being. Brand archetypes are the Santa Claus of ...

Jungian psychology offers an interesting area for exploring the intersection of spirituality and psychology. Carl Jung, one of psychology’s early pioneers, developed ideas such as collective ...

BTS's lyrics delve into Jungian concepts of the psyche, ego and collective unconscious - with a particular focus on the idea of Persona. "Persona is a reference to the theatre," explains Dr Stein.