It’s no secret: keyword research is one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101. Your goal is to ensure ...

Keyword mapping moves beyond the focus on single keywords to align your website to customer needs as expressed in the phrases and questions in customer queries. Keyword research can be a lot like lawn ...

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant. Keyword mapping is the hidden art of ...

One of the first things I discuss with clients pertains to their career target. Why? If I don't understand their target, there is no way I can speak the language of their target audience to fuel the ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...

Sometimes we get carried away with details, letting the big picture slip from view. However, when it comes to SEO, the devil isn’t in the details or yet another little known keyword targeting and ...

Dear Sam: I have recently been applying to dozens upon dozens of full-time jobs with little to no real success. I often wonder if it's my resume, the cover letter, or the positions I am applying for.

When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic.