For me, it was never a viral trend but a lifestyle. Now, as an adult and a beauty expert, I write about Korean skincare and spend hours on the Olive Young Korean bestseller list to remain ...

The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.

We may earn a commission when you use our links to shop. Read about us. Korean skincare is centred around the belief that achieving healthy, radiant skin is a long-term journey. It emphasizes ...

Model Emily Ratajkowski swears by this snail ... cleansed without stripping any moisture. Tirtir changed the Korean makeup game with its extensive shade range, uncommon to most foundation brands ...

Meet the luxury skincare brand’s new Concentrated Ginseng Rejuvenating Collection, a decadent seven-piece line that’s over ...

In my opinion, there’s one category that truly never misses and that’s K-Beauty — specifically Korean skincare. So, naturally, it’s at the top of my wish list when it comes to shopping for ...

SmartSKN Labs, a pioneer in K-Beauty technology, is changing the way consumers and skincare professionals approach personalized skincare. With the launch of K-OWN, a revolutionary AI-powered platform, ...