1664 Brut’s packaging features the brand’s classic colours of blue, red, and white, along with Champagne gold, to provide an elegant touch that reflects the brand’s aesthetic. Consumers can ...

It is important that this choice is made clear to consumers on the bar top and in their prior knowledge of brands... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...

Carlsberg Britvic is to launch its alcohol-free 1664 Bière variant into grocery. The drink, called 1664 Bière 0.0%, is tipped ...