How Lego is getting more adults to tinker with their toy bricks

Marketing chief Julia Goldin says Lego is creating buildings sets around passions that cross demographic boundaries, such as ...

LEGO Star Wars Yoda Bust Now Costs Just $0.07 Per Brick Thanks to Amazon’s Latest Price Cut

Today, this Lego Star Wars Yoda Bust Set is down from $40 to $28, which is a pretty discount indeed. It’s 29% off, and it’s ...
Inc.

65 Years Ago, Lego Patented Its Iconic Brick. This Vintage Ad Is a Reminder of Why the Brand Is So Beloved

You’re probably familiar with Lego bricks. If you’re like most people, you played with them as a child. If you have children of your own, there’s a good chance you have a house full of bricks and mini ...
Time

The Number of Ways You Can Put Together 6 LEGO Bricks Will Astound You

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