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The Lego smart brick backlash, explained

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...
Hosted on MSN

What are LEGO Smart Bricks and how do they work? Price, pre-order details and release date inside

Danish toymaker The LEGO Group has unveiled LEGO SMART Play, a new interactive platform powered by lego smart bricks that enables physical LEGO builds to sense movement and respond with real-time ...
Wired

Lego Gives Its Analog Bricks a Digital Brain—With No Screen Time

and so no screen time at all. LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no ...