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La Blanca has women’s swimwear covered with a variety of styles that ensure that you’re ready when you hit the beach like the island goddess asymmetrical ruffle ...

This article was originally published on www.swimsuit.si.com as The Best Black Friday Swimwear Sales to Shop This Year.

Sports Illustrated has new partners for its women’s swimwear line. The magazine has tapped Swim USA to design and produce an 83-piece collection of swim tops, bottoms, one-pieces and coverups that ...

THE COTTON tee you toss on before baking all day at the beach? It’s not doing much. “I used to burn right through my shirt,” said Andrew Kay, 29, a Brooklyn-based software engineer. He started wearing ...

Like many women, she wanted something versatile, high-quality and stylish that could seamlessly transition from the beach to errands to time with her kids, without making her feel “old” and “unsexy”.