Two Pakistani dramas, Nashtar and Mitti De Baway, have crossed 50 million YouTube views in just two episodes, creating new digital records.
The channel is testing whether the billions of views its dramas get on YouTube can translate to subscribers on its new app.
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Top 6 must-watch Pakistani dramas which are in 3 billion club
Hyderabad: What happens when a drama refuses to leave your screen, your timeline or your YouTube recommendations? You watch one episode, then another, and before you know it, you are hundreds of ...
ARY Digital has limited YouTube access to premium dramas for viewers in Pakistan, directing them to ARY Plus, while the shows remain free on YouTube abroad.
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PAK drama Mitti De Baway: Mahira Khan's reported fee per episode
Mumbai: Mitti De Baway has been grabbing attention ever since its premiere, with Pakistani superstars Mahira Khan and Wahaj ...
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