"BIG MAMA GON GET YA RIGHT @nike @officialnocta," Drizzy wrote. Big Latto gave fans a tour of the pop-up convenience store that included grocery store items like Nocta branded snacks, deodorant ...

Latto has emerged from a period of relative quiet with an impressive new single that draws inspiration from the late R&B legend Aaliyah, positioning herself for a strong comeback in the ...

Latto at One Music Festival in Atlanta (Photo credit: Nagashia Jackson for rolling out) Rapper Latto has captured widespread attention across social media platforms with her newly unveiled ...

In addition Latto in the market ... There, a NOCTA pop up sold branded merchandise. NOCTA is a sub-label created by Drake in 2020. It is a nod to the singer's nocturnal creative process.