The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...
Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning ans will get a stream of unique kits and merchandise, ...
Gregg Evans explained one theory as to the August start date in an in-depth article for The Athletic examining the ...
Liverpool FC partners with Adidas, marking a return to the iconic three stripes after a period with Nike. The multi-year deal ...
adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...
The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...
The Premier League leaders have previously had deals with the German brand from 1985 to 1996 and from 2006 to 2012 ...
Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...
Liverpool have announced a blockbuster new kit deal with Adidas, with the sportswear replacing Nike, and the new home shirt ...
Premier League giants Liverpool FC (LFC) have agreed a multi-year global partnership with the Visit Maldives tourism body, ...
A Stunning Throwback by AdidasAdidas is poised to take the helm from Nike for the Liverpool FC 2025-26 season kit, promising ...
Liverpool FC has signed a new kit deal with Adidas, replacing Nike from August 2025 in a multi-year partnership.