Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according to a poll conducted over the summer by Borrell Associates, a research firm ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

BIA Advisory Services names “Radio’s Resilience Through Digital Extension” among 2026’s top ad trends, projecting major growth.

BIA Advisory Services’ newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, with projected total revenues hitting $175.6 billion. This surge of 8.6% over ...

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...

When it comes to local advertising growth in 2024, here’s the good news: it is increasing at a “healthy” clip, says Borrell Associates. Here’s the not-so-good news: Borrell has updated its data for ...

Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. The projection, which spans 16 media and 96 sub-verticals, ...

CHANTILLY, Va.—BIA Advisory Services is forecasting a strong U.S. local ad market in 2022, growing by 10.1% to $161.5 billion as mobile advertising spending surpasses direct mail for the first time ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. Running a local plumbing business is no easy feat. With a ...