Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Early on in the genesis of mobile native advertising, the ‘where’ part of things caused a lot of excitement. The vision was, ‘We’ll use GPS, or beacons, or Wi-Fi and our app will know that you’re ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

It’s 10PM. Do you know where your kids are? Twitter does, and starting later this year, the social network will begin targeting them – and you – with advertisements based on your specific geographical ...