A growing number of brides are repurposing their mothers' wedding gowns for their own special day. Why it matters: As the ...

Before McKenzie Ball and Erin Ball tied the knot, the couple kept their wedding dresses a secret — then on their big day, they showed up wearing the same gown Jordan Greene is Society and Culture ...

A bridal swap in Brooklyn brought former brides and the newly engaged together to exchange dresses, veils and other ...

Brides are breaking from tradition by cutting their dresses short on their wedding day, freeing themselves up to dance the night away without the burden of heavy fabric. Fashion designer Ella Titus ...