CINCINNATI — The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, ...

Previous studies found that non-tiered loyalty programs had minimal, if any, effect on a company’s revenue. A study recently published in Marketing Science, however, shows that non-tiered loyalty ...

As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...

In the competitive world of online casinos, operators constantly seek ways to reward and retain their most dedicated players.

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. There is a difference between a repeat customer and a loyal ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...