JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Are you a print subscriber? Activate your account. By Jack Neff - 44 min 26 sec ago By Jon Springer - 4 hours 24 min ago By Parker Herren - 7 hours 31 min ago By Tim Nudd - 8 hours 7 min ago 9 hours ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

The pizza chain’s updated rewards offering, strengthened by its emergency pizza marketing stunt, helped bolster traffic and comparable sales. Domino’s Rewards has helped engage infrequent customers ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at ...

Bill McColl has 25+ years of experience as a senior producer and writer for TV, radio, and digital media leading teams of anchors, reporters, and editors in creating news broadcasts, covering some of ...

Sunil Suresh is bullish about the loyalty program's prospects of becoming a value creator for the airline, with significant growth forecast over the next three years. How do you turn a net negative ...

Domino's is delivering big numbers in the pizza wars. While customers' appetite for pizza has struggled lately, Domino's U.S.

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

The South Carolina-based retailer’s updated rewards platform includes increased fuel discounts and more personalized offers for customers.