When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

President Donald Trump has signed sweeping changes to the U.S. H-1B visa system, including a $100,000 annual fee for standard applicants — up from roughly $215 for skilled workers. Alongside it, the ...

Here's What Cruisers Are Getting Instead That may sound like a technical tweak, but for longtime cruisers, it’s significant.

The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline Rewards Programs” report released by Point.me, the travel rewards search ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Carnival Cruise Line hints they are listening to customer feedback on controversial loyalty program changes. Carnival Cruise Line, part of Carnival Corporation & plc, announced last week that it was ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...