When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

Credit card issuers and companies in the payments ecosystem have long struggled with addressing the issue of customers’ accrued rewards points. Much like unredeemed gift cards or airline miles, reward ...

Weigel’s newly redesigned loyalty app introduces a refreshed interface for rewards, fuel discounts, offers and games.

Subway’s new loyalty program is a reprisal. The sandwich chain’s Sub Club is back after 20 years. Now, the loyalty program ...

There are certain expenses people can scale back when money gets tight. Food isn't really one of them, though. It's certainly possible to shop more strategically when you need to conserve funds. But ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Raise debuts the first fully programmable on-chain gift card ahead of the holiday season, now live on mainnet on Solana's high-speed blockchain; $RAISE token expected ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...