With “Celebrations Start at Macy’s,” the company hopes to turn a year-long party platform into a way to boost both sales and ...

Macy's has made a name for itself in terms of high-profile celebrations. Will that drive cross-over appeal at retail?

The average spectator of the Macy’s 4th of July fireworks may not fully understand the many intricacies that are involved in having the show go off without a hitch. The show isn’t, after all, an ...

The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.

The United States isn’t the only entity with a milestone anniversary in 2026: Macy’s iconic Thanksgiving Day Parade turns 100 years young this year, while Macy’s Fourth of July NYC fireworks show ...

“Celebrations Start at Macy’s” unites iconic traditions and everyday moments all year long, featuring exciting in-store events, immersive experiences and opportunities for everyone to be a part of the ...

For the first time in years, Macy's fireworks show returns to Brooklyn tonight. People lined up in the rain at Brooklyn Bridge Park to get a spot to watch the fireworks above the East River tonight.