The obsession with cream blush has been building for a while now. In 2018, Rio reported that it was the most-asked question by her beauty-obsessed Instagram followers, and since then, the momentum ...

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral ...

Today, blush is a major must-have in makeup trends — from creating a snatched fox-like look with it to going for a cute and unexpected sunset vibe that pushes past basic pink. However ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft ...

There was a time, over a decade ago, when there wasn’t a single cream makeup product in my makeup routine. I would spend mornings piling on a powder foundation, then bronzer, next blush, and ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Zoom into the cheeks of pop latest princess, and it’s topped with everything ...

Just when we thought the “strawberry girl aesthetic” had peaked, Hailey Bieber gives it a fresh spring upgrade – trading in soft pinks for a juicy berry blush that brings a richer, more grown-up glow ...