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Dr Pepper Passes Pepsi as the Second Favorite Soda Brand in the U.S.
This wasn’t enough though to beat Coke ... and distribution efforts, Digest reported. Editor of Digest Duane Stanford told CNN following the results, “Dr Pepper has been gaining, [Pepsi ...
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Dr Pepper climbs into tie for 2nd in U.S. soda rankings, report says
surpassing Diet Coke and Sprite to tie with Pepsi. The Wall Street Journal report cited the rise of Dr. Pepper's "big marketing investments, novel flavors and a quirk in Dr. Pepper's distribution ...
moneycontrol.com20d
Pepsi’s big reboot: How the soda giant plans to win back market share from Coke and Dr Pepper
Classic Pepsi is falling behind—and the company knows it. With US market share of Pepsi’s flagship cola slipping behind Dr Pepper ... Independent distributors, many of whom have been loyal ...
Warc2y
How Do You Tackle The Leaders? Dr Pepper vs. Coke and Pepsi
When Young & Rubicam was awarded the Dr Pepper account in 1969, it was pretty much a regional brand with about 3.2% of the soft drink market. That translated into 106.3 million cases. By the end of ...