Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Funnel analysis helps you ensure that you are successfully moving prospects, leads ...

A conversion funnel, also known as a sales or marketing funnel, describes the process you create to attract potential buyers to your website and guide them to take some desired action. The actions can ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. A marketing funnel is a useful tool for marketers to ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Why destination website marketing is the cornerstone of a modern digital marketing strategy for tourism brands. If your website isn’t designed to convert, you’re leaving bookings on the table.

The traditional marketing funnel no longer works for the modern customer journey because it makes assumptions about consumer behavior that are great in theory but not reflective of reality. Marketing ...

As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...