Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026. Last year, Mattel released Barbie dolls in the likeness of several female athletes, including Venus Williams, Rebeca Andrade and Kristi Yamaguchi.

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail price of $75.

Move over Ken, LeBron James is the first male athlete to be part of the new “Kenbassador” line of "Barbie" dolls. James said partnering with Barbie was an opportunity to recognize the powerful impact of role models who instill confidence,

LeBron James serves as the inspiration for Barbie’s first installment of the brand’s Kenbassador series, featuring a range of inspiring figures who’ve left an indelible impact on the culture. The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026.

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is te

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail price of $75.